Why Us?

Why us?

about us

Organizations and companies have been using basic data analytics for years to uncover simple insights and trends.

Mission

The appetite for more data and better analytics has grown over the years, and now most modern organizations track and record nearly all types of data:

Community

This ever-increasing volume of data, along with the diversity of data sources, makes the process of extracting useful information and insights an ever more challenging and complex endeavor.

Our Skills

ADVANCE DATA ANALYTICS RESEARCH (ADAR) is a Market Research Organization based in Kolkata. Our responsibility is to understand the client’s need and to provide solution as per their demand.
In today's competitive and evolving market, it is imperative for marketers and brand managers to remain in touch with their customers and consumers. Our consumers are changing and so is the market as well as the mediums of reaching them. Marketing is not only about acquiring but also retaining the customers. Thus, one needs to travel the entire path of purchase with their consumer to understand their choices and preferences.
Market Research hence plays an indispensable role for businesses by providing data that aids quick and accurate decision making.

Our Services

Consumer profiling

A consumer profile is a way of describing a consumer categorically so that they can be grouped for marketing and advertising purposes. By target advertising to a specific market segment, companies and marketers can find more success in selling a particular product and increase profits.

Brand Image

Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for.

Segmentation of Consumers

Consumer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, and spending habits.

TYPE OF STUDIES HANDLED

QUALITATIVE STUDIES

   Consumer ethnographies and observations,
   Consumer Psychographic Analysis,
   Consumer Behaviour Evaluation,

QUANTITATIVE STUDIES

   Market Size Determination,
   Market Awareness,
   Consumer Psychographic Analysis,

Contact With Us

Mr.Aloke Majumder   8420058911

Mr.Sayanta Chatterjee   9830058770

Mr.Rajesh Dey   8584033298

3/2, Upendra Biswas Sarani,
Jadavpur,
Kolkata 700032, West Bengal, India