Organizations and companies have been using basic data analytics for years to uncover simple insights and trends.
The appetite for more data and better analytics has grown over the years, and now most modern organizations track and record nearly all types of data:
This ever-increasing volume of data, along with the diversity of data sources, makes the process of extracting useful information and insights an ever more challenging and complex endeavor.
ADVANCE DATA ANALYTICS RESEARCH (ADAR) is a Market Research Organization based in Kolkata.
Our responsibility is to understand the client’s need and to provide solution as per their demand.
In today's competitive and evolving market, it is imperative for marketers and brand managers to remain in touch with their customers and consumers. Our consumers are changing and so is the market as well as the mediums of reaching them. Marketing is not only about acquiring but also retaining the customers. Thus, one needs to travel the entire path of purchase with their consumer to understand their choices and preferences.
Market Research hence plays an indispensable role for businesses by providing data that aids quick and accurate decision making.
A consumer profile is a way of describing a consumer categorically so that they can be grouped for marketing and advertising purposes. By target advertising to a specific market segment, companies and marketers can find more success in selling a particular product and increase profits.
Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for.
Consumer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, and spending habits.
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